Innovation and E-Commerce Models, the Technology Catalysts for Sustainable Development: The Emirate of Dubai Case Study

Innovation and e-commerce models are essential in sustainable development globally. They among the most important technology innovation catalysts of Dubai’s pillars. Technologies parts strategic approach that aims to become a completely paperless city through digitalisation. The analyses begin with reviewing relevant literature on models. Furthermore, research identifies paradigms suitable for developing technologies successfully. Finally, focus is shifted best innovative practices adopted by companies, contextualised Emirate Dubai as case study. primary outcome this demonstrated how thriving environment, marked adequate investments opportunities provided government, supported adoption. Subsequently, those matched strategies. analysis carried out an organic growth framework. results, therefore, provide valuable insights multiple stakeholders. Indeed, despite some limitations, Emirates can be considered benchmark terms digitalisation approach, its ecosystem proves particularly fruitful company sales growth.